This year’s National Manufacturing Week (NMW), held in Sydney in May, delivered solid outcomes for participants, with more than 300 exhibiting companies making new links within Australia’s fast-changing manufacturing industry. NMW 2015 will take place in Melbourne from May 26 to 29.
Some 6,300 trade visitors who attended NMW 2014 took advantage of a host of new show features to build very strong links with industry suppliers.
Notable was the success of new programs put in place to spark closer interaction between exhibitors and visitors. The popular NMW Solutions Theatres provided a rolling program of discussions on strategies for boosting innovation, productivity and speed to market. As well as offering new ideas, the presentations – from 35 experts across four different hubs on the exhibition floor – set a pace that meant visitors ultimately covered more ground and were able to engage with more exhibitors at the event.
NMW also saw the introduction of One-to-One Meetings, which gave exhibitors and potential buyers the opportunity to be paired for focused discussions. Some 60 meetings were held, resulting in solid leads for exhibitors, including Russell Brinkworth from Leussink Engineering.
“I had opportunities for several meetings – and one, in particular, was just outstanding. I was able to meet with the production manager of a company that has 12 welding bays, and who commented that our gear solved all his problems with fixture changes. He’s someone who might not have stumbled across Leussink without the meetings service – and for our company, he’s a great new lead,” Mr Brinkworth says.
Cadimage global marketer Tessa Read says NMW 2014 was by far the most successful attendance they had at the event to date. “It provided a forum for us to meet with several of our existing customers face-to-face, and also forge some new relationships that may turn into business leads in the future. Overall, NMW was a very positive experience for us and a great way to keep our finger on the pulse of Australia’s manufacturing industry,” Ms Read says.
A major Networking Event at the end of Day 1 (May 13) plus two Speed Networking sessions in the Solutions Theatres – brought dozens of participants face-to-face, resulting in some stellar connections. Among contacts made were with buyers from a major Defence organisation, visiting NMW to scope new ideas and suppliers.
NMW 2014 also introduced a Passport Competition, through which visitors collected details from 10 nominated exhibitors in order to enter a draw to win a trip for two to Fiji. The delighted winner of the competition, Harry Pannekoek of WA-based Swivelpole (makers of high-safety lighting) noted that he had flown in with four of the company’s directors and spent several days researching new ideas at this year’s event.
Ultimately, many NMW 2014 exhibitors met customers that they hadn’t yet – or hadn’t even considered – making contact with.
Among them was Pacific Urethanes, whose MD, Owen Stam commented, “We saw NMW 2014 as a good opportunity to boost our profile in NSW – and we’ve certainly done that. We’ve made some good contacts, including with companies from markets I would never have thought of – for instance, for an application in mobile dog-washing vans. NMW has been well worth the investment.”
At the Rivtec stand, director Scott Longson says the focus was mainly on Gesipa’s cordless riveting tools, a product group that is expanding as cordless rivet tooling evolves to be as capable as and more economical than air tooling. Gesipa Germany chief executive for international sales Bernard Fay was on hand to provide manufacturer’s advice.
“NMW was the perfect platform for Rivtec to gain exposure in Australia and we came away with a bag full of leads from business owners and managers. Personally I thoroughly enjoyed the show, met some really nice people and came away feeling very positive about the future of Rivtec in Australia,” Mr Fay says.
Techspan Australia featured a wide range of plastics machinery, plastics welding tools, ultrasonic equipment, process heating systems and industrial printing systems. Among the featured products were TSC label barcode printers, Dyna-Purge purging compounds, Techspan nozzle heaterbands and HSGM hot knives. Techspan marketing director Tim Fastnedge says they put emphasis on their new e-commerce website, which allows customers to find what they want, when they want it, and at a competitive price. “Thanks to our e-commerce website, we are able to keep pricing extremely competitive,” Mr Fastnedge says.
NMW exhibition director Anthony Reed comments that NMW, as the only event that brings different sectors of industry together under one roof, has once again helped create real opportunities for participants.
“It is always fantastic to see people from so many different industry sectors making new connections and talking about new ideas. There was a real buzz across NMW 2014 – which I am sure will translate into real opportunities in the weeks and months ahead,” Mr Reed says.
Reed Exhibitions has announced that NMW 2015 will take place in Melbourne from May 26 to 29, co-located with Austech and the SMART Supply Chain & Logistics Conference & Expo.
For more information about participating in NMW 2015
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Photo: The Cigweld team and the Transmig 2501 Mig welding machine.