A sales and marketing business leader with extensive international experience in channel management and new product innovation has been appointed to head the Australasian operations of globally successful high-pressure hydraulic tools manufacturer – Enerpac.
Rustin Dring will lead Enerpac’s long-established teams in Australia, New Zealand and Papua New Guinea as the company introduces a stream of new product, technology, services and distributor support initiatives. Under his leadership, Enerpac will be looking to expand its value proposition to distributors and end-users by offering world class customer support for high-pressure hydraulic tools, controlled force products and solutions for precise positioning of heavy loads.
Mr Dring – BsC, MBA and a member of Enerpac’s Global Leadership Team – takes overall responsibility as the general manager of Enerpac Australia and New Zealand. He will manage the introduction of several new product platforms, new strategic initiatives, and drive regional expansion while continuing to evaluate the best way to support Enerpac’s customers and distributors in Australasia.
“This is an exciting time to be leading the highly experienced Enerpac commercial and operations teams. We will be working very closely with our strong distribution network to bring new and innovative ideas to the market and back them up with the world class support known by our customers from around the world. As we continue to push the envelope of new product innovation we always keep a keen focus on the safety, productivity and durability of our world class products and solutions.
“Enerpac has built a local and global reputation on quality, service, and our dedicated focus on safety. We provide outstanding technical support and application assistance for some of the world’s most demanding applications where uptime and reliability are paramount. This premium on performance and our focus on safety will be extended by our new technologies and regional support structure,” says Mr Dring, who was previously global product line director for Actuant after being global product manager for Enerpac.
His international and technical experience is also complemented by his strong commercial background. He has also held previous roles as a territory sales manager for Enerpac, sales engineer, and has served as a distributor specialist where he was dealing with diverse channels of customers including OEM, distributors, system integrators, contractors and end-users.