It’s been a year since Machinery House moved into its new purpose built premises at 2 Waiouru Road, Highbrook, Auckland and branch manager, Miles Donald says it’s been a great experience for the business and Machinery House’s customers.
It’s easy to see why customers would enjoy what the extra space entails – now all the machinery is on the showroom floor and it gives you the opportunity to get up close to it – “it’s really helpful for customers who want to see the machinery and touch it,” Miles says.
The move from their old premises was predicated on the need to cater for their customers’ desire to be able to see everything the company stocked and also to be able to hold greater numbers of stock and spare parts, Miles says.
“Before we were only able to show about a quarter of what we stock. Now we have one of every machine that we stock on the floor. We now hold much more stock and have a lot more pallet space. We have been growing each year and for the past four years there has been huge growth in our market and we want to be able to cater for it.
“If a customer wants to bring in a material they will use, our technicians will run it through the machine. So they know it’ll be the right machine for the right job.
“At the end of the day it’s all about the customer. If they want it, we have to have it ready to go. We are forever increasing our products. We are really here to make life easier for our customers. If we don’t have what they want here we can get it within three weeks from Australia.
“We do a shipment of spare parts weekly. We can do it efficiently and quickly – significantly reducing downtime,” Miles says.
Walking around the massive showroom floor it’s hard not to be impressed by the sheer volume and choice of machines on offer. The whole place is very clean and incredibly well organised. Miles points out that that is the Machinery House way.
The extensive range of stock that Machinery House holds – all of which is available online through its comprehensive website – is part of the company’s strategy to increase its market share in New Zealand.
Its experienced sales team, solid and dependable back-up service and wide vast industry knowledge all enhance the professional image that has ensured Machinery House stays ahead of the game. Its dedicated sales team has decades of technical experience in all trades, which allows them to get the job done.
Miles says that they are in the process of growing staff numbers and at present have three technicians and four storemen onsite to help customers. In addition, the technical team pre-run and test all outgoing equipment. This results in fast onsite commissioning for customers, no matter where they are.
Keeping their customer base up to speed with the latest on offer is also achieved through their annual 212 page fully priced catalogue and in-house built and maintained website that is always kept up to date.
Customers can obtain all the information they require in machinery and other products – from technical specifications to shipping information – such as weight and volume, as well as pricing. This all enables customers to be fully armed with all the information they need to make the right choice. Miles also says that from early next year all of their pricing will be coming down – online and in the catalogue.
One of the popular features of the website is Machinery House’s mates offers, which has been growing steadily, year to year. Customers benefit with a free $20 voucher with purchases over $100 and $50 for purchases over $300.
Miles says one of the new additions to their product range has been Swiftcut plasma cutting machinery – which is fully CNC.
“it’s already becoming very strong in the market with excellent back-up service and technical support. The Swiftcut is made in the UK and the plasma is US made Hypertherm – so you know that it is high quality machinery,” Miles says. “it’s taken off really well and we have good stock and supplies ready to go.”
The wide range carried by Machinery House covers the whole spectrum of the engineering industry – from the enthusiast working at home to the engineering professional. The company sources and distributes both locally and imported equipment.
Euroquip is one of our biggest suppliers that we buy off locally,” Miles says. “We are one of the biggest distributors for Auckland based precision engineers and machine tools manufacturers, RR Bramley, which produces high quality metal cutting, forming, shaping, and grinding equipment under the Bramley, Linishall and Garrick machine tools brands and New Zealand made Bulldozer horizontal benders.
“We sell imported metalworking and sheet metal fabrication equipment from Hafco Metalmaster, Soco, Sunrise, Sahinler, Optimum, Powerbuilt Tools, and Rong Fu. We also distribute pwer tools, grease guns and Hitachi electric chain blocks.”
Machinery House really does have it all and with a fully air-conditioned showroom with all it stocks on display, customers get to touch and feel what they may wish to buy and make sure it’s the right tool for the job, every time. The other added bonus is a very roomy dedicated pick-up area outside.
For more information contact Machinery House,
Tel; 09 271 7234,